Mission, Vision, Values

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Overall Mission:

To use skateboarding and skate culture as a vehicle for mental health awareness, addiction recovery, suicide prevention, and youth empowerment through increased access to skateboard programs and support services.

We’re building a brand that gives back to our community, sparks open conversations around mental illness, addiction, and suicide, and encourages those who are struggling to pause, reach out, and continue.

Falling is part of the process — in skating and in life.

Overall Vision:

Semicolon Skateboards is more than a business — it’s a movement. A movement to reshape how we talk about mental health, how we build community, and how we support one another through struggle.

Through skateboarding, inclusive programming, and local giving, we aim to break down barriers and create spaces where mental health conversations are open, stigma-free, and rooted in connection. We want people to feel proud — not ashamed — to ask for help.

We envision a culture where skateboarding and creative expression are seen as tools for healing, recovery, resilience, and hope. Where resources are more accessible, communities are stronger, and skateboarding becomes a recognized pathway to prevention and recovery.

Semicolon Skateboards is a symbol of that journey — a pause, not an end.

Core Values

1. Compassion in Action

We’re not just talking about mental health — we’re living it. We lead with empathy and vulnerabiliy making space for people who are struggling. Whether it’s a conversation at the skatepark or a portion of every sale going to support services, we believe small acts can make a big difference.

2. Community First

We’re rooted in Golden, BC, and inspired by the people around us. We collaborate with local organizations, youth programs, and individuals to create impact that’s direct, honest, and felt right here at home.

3. Creative Expression

Skateboarding is raw, real, and expressive — and so are we. Through deck art, apparel, and stories, we amplify voices that often go unheard, especially those navigating mental health, addiction, and recovery. We stay true to skate culture while creating space for self-expression, connection, and healing.

4. Straight-Up Transparency

As a Community Contribution Company, we’re built on trust. We keep it simple: clear reporting, open books, and real accountability. Our supporters deserve to know exactly where the money goes and how it helps.

5. Resilience Every Day

Falling is part of the process — in skating and in life. We believe in getting back up, supporting each other through tough times, and using our platform to remind people that every fall is part of the journey and honor the courage it takes to continue. The semicolon is our symbol of that strength.

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